【名師觀點】王婧：論新時代我國文化產業政策轉向
摘 要：由我國文化產業近20年的發展歷程看，伴隨著國內外環境變化💂🏼♂️，文化產業政策持續調整是保障文化產業健康發展的內在要求🖐🏼✉️。需在未來進行文化產業政策轉向👦🏻：政策調控手段由行政幹預轉向市場調節🚶🏻♂️，政策支持方式由財政補貼轉向普及藝術教育🦗，政策關註重點由消除城鄉二元結構轉向兼顧消除城市新二元結構，以及政策實施方式由“自上而下”轉向融合社區文化治理。
關鍵詞： 新時代；文化產業🎓👱🏿♀️；政策轉向
Policy innovation to push healthy development of cultural industries in China’s New Period
Jing WANG
(School of Media and Communication, Shanghai Jiao Tong University, Shanghai 200240, China)
Abstract: Policy innovation is inherent demand of pushing healthy development of cultural industries in China’s New Normal’. The transformed demand is proposed to push healthy development of cultural industries: turning investment-driven into demand-driven, turning economic performance into social impact, turning manufacturing into sale and creative, turning extensive growth into intensive growth. Therefore, four innovative measures are proposed in view of sociology, including: policy control is shifted from administrative intervention to effective market mechanism; policy support is shifted from fiscal subsidies to universal art education; policy focuses is shifted from eliminating the urban-rural dual structure to combining eliminating new dual social structure in cities; policy assessment is shifted from economic evaluation to social participant, as well as policy enforcement is shifted from ‘up-to-down’ to integrate into community cultural governance.
Keywords：China’s new period; Cultural industries; Policy innovation; Healthy development
作者簡介：王婧，意昂体育3文化產業與管理系🫗，副教授。意昂体育3平台安泰經濟與管理意昂3管理學博士，芝加哥大學訪問學者；研究論文曾被人大復印資料（文化創意產業）🧑🏻🏫、新華文摘全文轉載。研究方向：國際文化貿易與政策；城市文化空間🧑🏻🍳；文化（產業）發展指數；主要講授課程：國際文化貿易研究、文化政策分析、文化產業學；郵箱👂🏻：jingwang@sjtu.edu.cn
